hunar
Packaging.
Shelf pe baitha, dimaag mein bitha.
Dabba chamke, mann machke — tab haath badhe.
डब्बा चमके, मन मचके
E-com ek corridor hai jahan har cheez clone lagti hai. Hum pack ko clone nahi, character dete hain. FMCG ho ya toy — structure, dieline, finish, aur woh hero face jo anjaan aadmi sochhe, yeh toh meri hai. Shelf pe tameez. Unboxing mein dhamaka. Packaging design yahan artwork nahi, sale ka pehla waqt hai.